Corporate Identity Questionaire
Half of the success of a Corporate Identity project is knowing the company/brand. How do you talk about something you don’t know anything about? Take a look at McDonalds, for example. What do they do? They sell food. What kind of food? Cheap food. What kind of cheap food? American food that people can buy and with little to no wait – they can even drive right up and take their food to go. They’re kid friendly. They have cartoonish mascots (Ronald, Hamburglar) and have happy meals. Their colors are bright and bold primary colors (red and yellow).
Copy and paste this questionnaire into your blog, filling in the answers. It’s important to fill out this questionnaire in as much detail as possible, because this will be what you refer back to when designing your corporate identity.
1) What is your business?
I am running a preschool for small children
Why is this important: Its important to know what my business is all about and what it stands for. You need to know what kind of business I am running
2) Describe your business in one sentence
Ex: I run a quality preschool for young children to learn and grow
Why is this important: I am helping children get ready to go to kindergarden
3) Who is your target audience?
Ex: young children and families
Why is this important: I need to target my audience and give the right visual to young children and famlies so they know what I have to offer.
4) Who are your competitors?
Ex: Other young children schools, day cares, montesorri, preschools
Why is this important: It is important because I need to know other schools in the are afor children and what my competition is. Some schools may offer other things that I have or dont have.
Ex: Apple montesorri is a school based for young children, berkley day school is a private well structured school getting ready to move on into private school.
Why is this important: I need to know what schools are school based, just fun play, structured or what they have to offer. Some are private and some are public. I need to know if they have school and play or just play time at a young age.
6) Do you currently have an identity? I have made a logo so far.
7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
I have made my own logo
1) How do you want your image to be seen in two years?
Ex: I want my school to be viewed as educational, well-rounded but fun learning life schools for children at a young age.
2) If your company was an animal, what animal would it be and why?
Ex: My company would be a golden retriever because they are smart, fun, cuddly, happy and always there for there owners.
3) If your company/brand was a person, who would it be and why?
Ex: My company would be a well-rounded, down to earth teacher and role model.
Why is this important? We need good role models and people working with the children so they can look up to good people and have good examples set for them
4) If your company/brand was an object, what would it be?
Ex: rainbow
Why is this important: happy fun bright
5) If your customer was a cartoon character, who would it be?
Ex: dora the explorer
Why is this important? She is fun and smart, and she also speaks two languages and is well-rounded.
